Juliet Barker, perhaps the Bronte's most respected biographer, doesn't seem to like modern Haworth. In her book The Brontes she doesn't mince her words:
"Haworth itself has become a monument to the grosser excesses of the tourism industry: the village, surrounded by a sea of car parks, is choked with coaches and cars; the shops, with a few honourable exceptions serving the people who live there, are full of tat, prostituting the Bronte name. It is the power of the legend, not the reality that continues to lure visitors to Haworth".
Usage of the Bronte name hasn't done her so bad though!